Revenue
is not
profit.
Clarim classifies every SKU × Channel combination into a clear commercial decision — based on real contribution margin, return-adjusted and channel-aware.
CFO-grade outputs in minutes: PDF Margin Memo, 12-sheet Excel dashboard, scenario simulator. No calls. All written.
| SKU | CH | CM% | DECISION |
|---|---|---|---|
| Peptide Firming Serum 30ml | DTC | 48.2% | ▲ SCALE |
| Vitamin C Brightening Serum | AMZ | 31.4% | ◆ OPTIMIZE |
| Ceramide Barrier Repair 50ml | DTC | 19.2% | ● REVIEW |
| Hyaluronic Toner 150ml | AMZ | −3.8% | ■ KILL |
| Retinol Night Cream 50ml | AMZ | −8.1% | ■ KILL |
CM% strong, volume sufficient. Increase budget, protect inventory, double down. These are your real growth engines — and they are currently subsidising weaker products.
CM% acceptable but below target. Fix channel fees, tighten discounting, reduce returns, or adjust pricing. The margin is there — it is leaking somewhere specific.
Something is off — returns, costs, or data quality. Investigate before committing more spend. Do not scale what you do not yet understand.
Every unit sold destroys value. Stop scaling, redesign the economics entirely, or eliminate from the portfolio. These are the reason your margin is shrinking.
who has held CCO and Head of Customer Experience roles at Georgia's largest ecommerce operations and at Digital Area — a business digitalization company. Not by a developer who learned some Excel. The contribution margin methodology is the same logic used by operators who have lived inside the commercial decisions this platform makes
That is why the outputs are CFO-grade, auditable, and explainable. Every number is traceable. There is no black box. The methodology is documented and reproducible — because that is the standard in professional commercial finance, not optional.
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