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Free Margin Calculator

Calculate return-adjusted contribution margin for one SKU. See if it's SCALE, OPTIMIZE, REVIEW, or KILL — in seconds.

SKU inputs

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◔REVIEW

Marginal or volatile. Investigate before next ordering cycle.

SCALE ≥35% · OPTIMIZE 20–35% · REVIEW 10–20% · KILL <10%

Net Revenue / mo$12,369
All-in COGS−$5,600
Platform Fees−$742
Ad Spend−$3,600
Contribution Margin $+$2,427
CM %+19.6%

12-Month CM Projection

+$29,122

What this means for your catalog

This is one SKU. Most ecommerce brands have 20–150 SKUs across 2–4 channels — and the blended margin hides which ones are destroying the portfolio.

⚡ 19.6% CM puts this SKU in the danger zone. One fee increase or return spike tips it negative.

Get the full SKU × Channel comparison report

A 2-page PDF showing how this SKU performs across DTC, Amazon, and Wholesale — with channel-by-channel SCALE/KILL verdict and recommended action. Built from real ecommerce data.

No spam. One email with your report.

How we calculate

Return-adjusted contribution margin = net revenue (after returns) minus COGS, channel fees, and ad spend. Not gross margin. Not ROAS. Auditable arithmetic.

Net Revenue = Price × Units × (1 − Return%)
CM $ = Net Revenue − (All-in Cost × Units) − (Net Revenue × Fees%) − Ad Spend
CM % = CM $ ÷ Net Revenue × 100
DecisionCM% ThresholdGuidance
SCALE≥ 35%Push inventory and ads
OPTIMIZE20–35%Margin exists — tune the levers
REVIEW10–20%Investigate before next reorder
KILL< 10%Stop the bleed
Read the full methodology →

This is one SKU. Clarim runs your entire catalog.

Upload a CSV and Clarim classifies every SKU × Channel combination into SCALE / OPTIMIZE / REVIEW / KILL — with board-ready PDF, Word, and Excel exports.

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